REVLON PARFUMERIE

Selling nail polish

via haiku, just like you'd

expect me to do.

PARFUMERIE HAIKU GENERATOR

Revlon's Parfumerie is a scented nail enamel with evocative, lingering scents reminiscent of perfume. Among early testers, women frequently remarked that catching a whiff of the scent on their nails took them back to a particular place and time - a beach vacation, a picnic on a summer day, or getting cozy by a fire. 

To bring to life the Parfumerie experience digitally, we used haiku poetry. The short, descriptive format communicates the evocative nature of the product in a way that's easily shareable on social media.

We partnered with A Beautiful Mess, the popular app that allows users to add filters, doodles and sayings to their photos, to bring the idea to life using a platform our target is already engaged with. 

Users upload a photo from their own camera roll, or choose from a library of Revlon's photos.

Next, they select the Parfumerie shade that corresponds to the photo they've chosen.

The user then scrolls through a list of pre-populated words and phrases, selecting words that describe their image and the Parfumerie shade. The haiku generator creates a haiku based on the selected words. 

The finished image is shareable on social.