FRUCTIS SLEEK & SHINE: ONE LESS GIRL PROBLEM

#girlproblems are all over social media, so the #1 smoothing hair care brand is doing something about them. Sleek and Shine gives us One Less Girl Problem by keeping frizzy hair at bay. For the ones we can't solve, we had the people least likely to understand a #girlproblem read some of the best ones to kick off the campaign. 

OneLessGirlProblem.com was the hub for the campaign, pulling in social posts featuring #girlproblems. Sleek & Shine is solving the hair-related #girlproblems with tutorials and personal responses featuring popular beauty and comedy bloggers. 

For the ones we can't solve, the brand responded with a bit of levity to ease the pain of unsolvable #girlproblems: funny listicles through a partnership with Buzzfeed.