OGX - Damage Detected social campaign

Women 25-34 are 86% more likely to be into true crime than the average person. That just so happens to be the exact demo that OGX wanted to target in launching their new damage repairing hair care line. Enter: The Damage Detectives of the HDU (Hair Damage Unit) led by Shay Mitchell.

FRUCTIS SLEEK & SHINE: ONE LESS GIRL PROBLEM

There’s all kinds of #girlproblems that drive us crazy, but now there’s one less girl problem: Fructis Sleek & Shine has eliminated the problem of frizzy hair. But for the ones we can’t solve, we had the people least likely to understand a #girlproblem read some of the best ones to kick off the campaign.