Health & Wellness

A handful of health & wellness campaigns, from the thing that happens when you pee a little when you sneeze (aka you speeze) to an ad that got pulled from air during the COVID lockdowns.

Katherine Heigl for Poise

Half of all women experience bladder leaks, but no one is willing to talk about it. Katherine Heigl is not known for keeping quiet, so she made the perfect spokesperson for “the giggle dribble” and all the other moments in life when you pee a little.

Align Probiotic

Digestion and gut issues feeling chaotic? Align brings balance, transforming your digestion into a paradise. In this case, literally.

Lucira by Pfizer

Tis the season to get super sick, tis the season to test for flu & Covid-19 with one at home test.

CVS Health - Women’s Health

In response to proposed laws that would strip women’s access to reproductive healthcare, CVS Health put store policies in place to support women’s health - from birth control consultations without a doctor’s visit to pricing equality. The campaign launched on International Women’s Day.

TheraFlu - Shut The Cough Up

Turning the thing I think when someone is coughing into a campaign for Theraflu’s first dedicated cough product. This campaign was released in late 2019, a simpler time when coughing in public was just kinda gross & annoying instead of socially unacceptable 😷

PureZzz

A ballet of chamomile and melatonin gummies help you drift off to sleep. The fact that they give me weird dreams had nothing to do with the idea for this ad, I swear.

Volatren - US Launch

Led the launch of Voltaren in the US, turning the world’s most popular pain relief solution into a hit in the US.